Ad exec Sunni Boot named to ABC board

Sunni Boot, president/CEO of Toronto-based ZenithOptimedia, has been elected to the board of the Audit Bureau of Circulations to represent Canadian advertisers. This, according to a story in Media in Canada. ABC Canada is one of two main circulation auditing firms for magazines and newspapers in Canada (the other is CCAB/BPA).

Boot succeeds M2 Universal president/CEO Hugh Dow, who retired from the board in January after 20 years. ABC's other Canadian directors (out of 36 on the largely U.S. board) are: Brian Segal, president/CEO, Rogers Publishing at Rogers Media; Dennis Skulsky, president/CEO, publishing at Canwest; Bruce Claassen, chairman at Aegis Media Canada; and Robert Troutbeck, president of Troutbeck-Chernoff.