Magazines Canada public affairs advisor will now also lobby for canola growers

[This post has been updated.] Jim Everson, who is the principal public affairs advisor in Ottawa for Magazines Canada, has accepted a position as the Canola Council of Canada's vice-president of corporate affairs according to a story in Canadian Cattlemen magazine.

As hard as it is to believe Everson might give up dealing with the ins and outs of the PAP and the Department of Canadian Heritage, that's not the case; he will continue to work on a part-time basis, as before, for Magazines Canada. However the new position, also part-time, is a natural fit. As someone who runs his own farm west of Ottawa and was at one time chief of staff to then-Canadian Wheat Board minister of state Charlie Mayer in the Brian Mulroney government, he'll be representing the interests of the $14 billion rapeseed industry in the halls of power.

Born in Montreal and raised on a 600-acre eastern Ontario farm, Everson worked for the federal government for seven years, moved into private sector government relations and then established Everson Public Affairs in 1998.