PMB results mixed; Can Geo a big readership loser

PMB 2008 is out, and with it come some interesting developments, at least on the English list:

• Style at Home has gained 108,000 readers since last year (+6.7%)
  
• Gardening Life has gained 53,0000 (+3.5%)
  
• Canadian House & Home gained 97,000 (+4%)
  
• Canadian Living has gained 40,000 (+1%)
• Chatelaine has lost 355,000 (-8.4%)
  
• Canadian Geographic has lost 931,000 (-21.1%)
  
• Canadian Home & Country has lost 151,000 readers (-8.1%)
  
• Maclean's has lost 262,000 readers (-9.5%)
  

In terms of efficiency, printing the fewest number of magazines to reach the maximum number of readers, some of the top titles stack up this way.

Magazine	Total readers	RPC
People	3.6 million	21.0
Sports Illustrated	1.8 million	19.1
The Hockey News	2.1 million	17.7
Outdoor Canada	1.6 million	17.4
Canadian Geographic	3.5 million	15.7
British Columbia Magazine	1.2 million	14.7
Gardening Life	1.5 million	14.6
Cottage Life	1.1 million	14.3
Canadian Home & Country	1.9 million	13.7
Canadian Gardening	2.2 million	13.7
Fashion magazine	1.9 million	12.3
Time Canada	2.6 million	10.7
Golf Canada	1.5 million	10.0
Flare	1.7 million	10.0
Canadian House & Home	2.5 million	9.7
Today's Parent	1.7 million	9.2
Canadian Home Workshop	1.2 million	8.7
Canadian Living	4.3 million	8.3
Inside Entertainment	1.8 million	7.7
Style at Home	1.7 million	7.2
Reader's Digest	6.9 million	7.0
Maclean's	2. 5 million	6.5
Chatelaine	3.9 million	6.2
Financial Post Business	1.2 million	5.6
Report on Business mag	1.4 million	4.7
Homemaker's	1.8 million	4.5
Food & Drink	2.3 million	4.4
What's Cooking	3.6 million	2.6

More data to come.