Transcon launches English recipes website

There is an apparently bottomless appetite (sorry) for recipes online, as evidenced by Transcon's decision to launch an English Canada equivalent of its French-language recipes website, drawn from various Transcon titles. According to a story in Media in Canada, RecipeFeast.com, will be a complement to, not a copy of Recettes.qc.ca, which attracts more than a million web surfers every month.

Jocelyne Morissette, consumer websites director, Transcontinental Media says: "Our goal is to create a totally independent site that all English-speaking Canadians can enjoy."

The website boasts over 1,500 recipes, half of which originate from canadianliving.com. The rest are translated from Recettes.qc.ca, and the goal is to have that percentage grow to include 90% user-generated content. Recipefeast.com treats users to an easy-to-navigate design that offers a recipe search, a recipe of the day, a top 10 list, cooking tips and a local food guide.

Of course the principal reason for the site(s), aside from telling the readers what how to feed their families, is a variety of advertising opportunities including buttons, banners, section sponsorships and product placement.