Edible Vancouver quarterly launching

A husband and wife team from Vancouver, Debbra Mikaelsen and Philip Solman are to launch Edible Vancouver this month, the second Canadian edition in a growing network of 44 "Edible" titles across North America. (Edible Toronto launched last September.)

The new magazine, which is published under license from Edible Communities will be published quarterly and will distribute 20,000 free copies to metro Vancouver and surrounding communities; a mailed subscription costs $28. A full page ad costs $2,400.

“We’re all about connecting people with the source of their food, getting people to start to think a little bit more about where their food is coming from,” editor Mikaelsen told Masthead. (Solman is handling ad sales.)