Reader-generated magazines; not
easy, not cheap
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There are, in fact, good examples -- like Our Canada
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Erik Torkells, the editor-in-chief of Budget Travel, recounts in a blog post he wrote for Folio: how he and his staff took the plunge for the magazine's 10th anniversary issue. Solicitations in the magazine and online for a variety of forms and story types got an overwhelming response -- it received almost 2,800 in-depth pitches for the “Want to be a travel writer?” story alone.
Occasionally someone would ask if we were doing a reader-generated issue because it was cheaper or easier. Let’s be perfectly clear: Making this issue was neither cheap nor easy. First, we paid our regular fees; second, we traveled more writers than we normally would (we tend to find people who live someplace); finally, we also paid for companions’ expenses (something we don’t do for professional writers). And without an extraordinary amount of deft editing—both in terms of generating ideas, sifting through submissions, working with non-professional writers and photographers, and actual text-editing—the issue would’ve been a mess. Editing non-professional writers’ words is never easy.
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