Canada Post's smartmoves signs up for three years with Transcontinental

Canada Post's venture into publishing its own magazine, smartmoves, for people who move house and use its change of address service, has apparently worked out, but not for its original partner, Rogers Publishing.

It has just been announced that Canada Post has contracted for the next three years with rival Transcontinental Media to provide creative design, editorial content, printing, distribution, and fulfillment of the 52-page, digest-sized magazine which is distributed three times annually to 1.2 million households.

Canada Post put out its original request-for-proposal in 2005 and launched the new magazine in partnership with Rogers in 2006.