enRoute magazine more tightly integrated with Air Canada marketing site

It appears that enRoute magazine, the inflight for Air Canada produced by Spafax Canada, will now be even more closely integrated with the airline and its travel marketing with the launch of a new website www.enroute.aircanada.com. Previously, enRoute had a standalone site (though there was never any question about its relationship with AC).

According to a story in the Gazette, now readers will gain access to magazine content, a summary of in-flight entertainment on Air Canada flights and previews as well as trip planning information, retail offers, audio podcasts and see editors' picks of the top places to eat, drink and shop in destination cities. There will also be a home page access to the Air Canada ticketing engine at aircanada.com. Retail partners for the site include Lonely Planet and Hbc.

Katrin Kopvillem, managing director and publisher of Spafax Canada, said in a statement that "Air Canada's award-winning media can now be accessed at any time, anywhere, and there will be more features added to the site as it matures.''

Charles McKee, Air Canada's vice-president, marketing, added that "with this new media portal, Air Canada aims to strengthen the dialogue we have with our customers within an entertainment and retail environment ...

''In today's digital media age, consumers expect a richer media experience, one that speaks to their lifestyles, and this site delivers on that expectation."

Related posts:

• enRoute website relaunched as entertainment and shopping portal (Mastheadonline)