Financial Post Magazine redesigned and reverts to an older name

This is a real case of going back to the future. Financial Post Business magazine, the supplement to the National Post, has been rebranded and redesigned to become Financial Post Magazine.

Which was once the name of the magazine back in the early '80s when the Financial Post supplement was owned by Maclean Hunter and publishedby Paul Rush and edited by Rush and then Catherine Collins.

Douglas Knight became the publisher and so distinguished himself that he went on to be named publisher of the Financial Post paper (and ultimately today is the President of St. Joseph Media). That was before the National Post was even a notion, before Conrad Black's ascendancy, before the Aspers. So everything is new again.

In his editor's column, Brian Banks says

"we've created a magazine that combines the best of what we've been with more of what readers have been asking for - in particular, more investing and personal finance coverage, hard-hitting features and coverage of entrepreneurs and entrepreneurialism. We've also made further strides toward integrating and leveraging the combined resources of the magazine with the Financial Post section of the paper and with the Post website. To that end, you'll see more familiar FP writers on our pages and more places to start conversations in the magazine and take them online. Kudos to art director Lina McPhee and the entire magazine staff for making this happen. We're delighted with the outcome. We hope you will be, too.

Banks says in an interview with Masthead magazine (which goes into some detail about the redesign) that he's not concerned about the logo running up the side of the cover since the magazine doesn't have much of a newsstand presence. The magazine is also launching a daily blog with multiple contributors from the magazine and the National Post.