U.S. ad campaign promoting magazines -- what a creepy concept
The Magazine Publishers of America (MPA) have just unveiled a new "playful" ad campaign promoting magazines (above, left, is one of three ads produced by the New York ad agency Toy).Like the Canadian campaign (one example below) from Magazines Canada ("Make the connection with magazines") that preceded it by a year or more, t
he U.S. ads are supposed to promote the role magazines have in influencing consumer behaviour and buying intentions.But am I alone in feeling that the Canadian ads are better, kinder and gentler (and probably more effective) than the U.S. ads? The MPA campaign is meant to be funny or tongue-in-cheek, but just manages to be creepy.
That poor woman, led by magazine advertising to be surrounded by a ton of melting premium ice cream...not to mention the inescapable subtext of addiction in the term "under the influence".
Labels: Advertising
posted by D. B. Scott at
6:05 pm
2 Comments:
Which ad makes you look twice? Not the MagsCanada ad.
omigod--the MPA ads are awful!! Look how unhappy that woman is! That's not tongue-in-cheek advertising--that's finger-down-throat advertising (esp if she tries to eat all that ice cream).
But then this is from the people who tried to rename magazines "maga-brands." Someone's been sniffing too much bindery glue.
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