Alberta magazine business is booming, study says

According to a new study for the Alberta Magazine Publishers Association, the business in Alberta is booming. A story on Masthead says that the study, by Rowland Lorimer & Associates, puts the revenue value of Alberta magazine publishing at $83.4 million and its share of national revenue has doubled over the last decade to 4%. Alberta has 40% of the periodical publishing revenue in Canada’s prairie provinces. The study used data from 71 magazines. Publishing in the three prairie provinces now outstrips British Columbia, said Lorimer, when the opposite used to be the case.

Controlled-circulation models dominate in Alberta, so the majority of revenue—a whopping 92.7%—comes from advertising. This lack of paid circulation also costs the industry about $2.23 million in federal grants, Lorimer notes.