Auditing guidebook published by advertising associations

A new publication, Media Auditing: A Guidebook on Best Practices for the Canadian Market, has been published to help advertisers, agencies and auditors understand key media auditing issues.

The best practices and guidelines were written by media management consultant David Chung in consultation with the Association of Canadian Advertisers (ACA), Canadian Media Directors' Council (CMDC), Institute of Communication Agencies (ICA) and Association of Quebec Advertising Agencies (AAPQ).

The report can be dowloaded here.