Bullish forecast for 2008 Canadian online revenue

The Interactive Advertising Bureau of Canada (IABC) says that it expects online advertising to grow by 25% in 2008, according to a release. This despite the economic slump. It says that revenue is expected to be $1.5 billion, up from $1.2 billion actuals of 2007.

"The 2008 revenue figure should be expected to be pretty safe," says Paula Gignac, President of IAB Canada, "as that budget was fully allocated in 2007."

The $1.5 billion figure is about what all Canadian magazine revenues are estimated to be.