Spafax folds Bell ExpressVu's satellite TV magazines

Spafax Inc. is folding its custom television magazines Show and its French language counterpart Extra. A note from Jennifer Warren, editor-in-chief of the two magazines which were produced on behalf of Bell ExpressVu (posted on My Hogtown) says it was "due to a corporate change in direction for Bell's marketing communications".

Spafax, the custom publisher best known for publishing enRoute, the Air Canada inflight, took over and rebranded Bell TV Magazine to be Show in September, 2007. The controlled listings guide is delivered to 800,000 Bell ExpressVu satellite dish customers. Spafax is a division of the international ad and communications conglomerate WPP.