Transcon custom pubs teams up with Samsung for "mini mag" insert

Transcontinental Custom Communications has teamed with Samsung Electronics Canada to create a "mini mag" insert into the holiday editions of Canadian Living and Coupe de Pouce. The List/ La Liste, as it is called, will have a combined circulation of 410,000 and features various wireless, consumer electronic and home appliances, according to a story in Media in Canada.

The custom pub is being teamed with a web microsite called The Samsung Holiday Home, also designed and delivered by Transcontinental. Illustrated in flash animation, the site will be featured at Styleathome.com, CanadianLiving.com, Coupdepouce.com and Decormag.com.