Charity magazine will give half its subcription to charity of subscribers' choice

A new print magazine for the charitable sector is to launch in April. Charity Times is planning to have a circulation of 30,000 plus and an unusual aspect of the publication is that subscribers can direct 50% of their $40 subscription fee to the charity of their choice.

According to publisher Joe Plati, the publication fills an unserved or underserved niche and is the only national magazine designed to appeal to both the non-profit sector and Canada's donating public. Plati comes out of a trade publishing background, having first worked with Southam Business Publications.

Initially, the magazine will be distributed to paid subscribers and a controlled list and may later be made available on newsstands.

The editor is Cameron Wood.