BPAWW and CCAB certified to audit trade and consumer show attendance

Magazine audit firm BPA Worldwide and its Canadian division, CCAB, were recently certified to provide audits of attendance at trade and consumer shows. It thereby became the first auditor of media to be certified by the Canadian Event Audit Advisory Council (CEAAC).

The CEAAC, a not-for-profit organization formed in May 2008, is made up of a group of trade and consumer show professionals for the purpose of providing credibility and consistent standards to the Canadian trade and consumer show industries, and works to encourage industry adoption of independent event audits, said a release.