Traditional controlled b2b publishing is dead, magazines congress told

The controlled circulation business magazine is dead. That was the blunt message conveyed to an audience at the World Magazines Congress in London this week, according to a story in Press Gazette. Tim Weller, the chief executive of the business information group Incisive Media said

"In the years to come we will be charging in some way shape or form for all of our content. I don't think the controlled circulation model in its current form is sustainable."

Incisive Media has a turnover of £250m with a magazine and event company that specializes in legal and financial information. He said the company's strategy is to connect communities to markets by as many routes as possible.

"Now if you try to deliver your print brand online, or if you try to deliver the print brand of six or seven years ago, you're dead.

"Investment Week when we launched was a news weekly. We've evolved the print editorial, it's now more discursive, thought-provoking - bringing together user generated content that we have found online

"The daily products become products that deliver news as it happens when it happens. Our objective is to own the working day of our audience in terms of information and news."