Quote, unquote: On why a tagline should means something

"I’ll let you in on a little secret: no one actually knows what eclectic curiosity means. It’s a redundancy wrapped in an enigma wrapped in bacon. A cute, finger-food phrase—something perky-sounding that may or may not contain real substance, all held together by a wooden toothpick. In my defense, I love bacon, which may explain why we’ve kept it around this long.

But curiosity is, by definition, eclectic. And all magazines are relentlessly eclectic within their field. So saying our magazine is eclectic and curious is like saying—well, if Maisonneuve were a restaurant, it would be like putting 'Lively Chewing' on our awning."

-- Maisonneuve publisher Derek Webster explaining why, in the magazine's just-launched redesign, it shifted back from the recent tagline "eclectic curiosity" to its original tagline from its beginning 30 issues ago "arts, opinion and ideas".

[thanks to J-source]