SNAP changes its name to reflect new media

The U.S.-based Society of National Association Publications has announced that, within 12 months, it will be rebranded as Association Media and Publishing, according to a story in Folio:.

“Our association’s core focus will continue to be to serve association professionals who edit, manage or contribute to member or industry-focused media, ranging from traditional print publications to Web sites and blogs to social media, streaming video and virtual community management,” communications director Kathleen Rakestraw said in a statement.

As a result of the change, the association loses its acronym SNAP and won't be replacing it.