Cobi Ladner finds her next career
A little over a year ago, Cobi Ladner surprised her colleagues by resigning as editor of Canadian House & Home magazine, a job she had held for 10 years. At the time, she said she hadn't quite decided what her next career would be.Now, she has created a home and design website called Cobi that she refers to as here "new on-line home". The site, infused with her "personal style and spirit" among other things,offers in-home design services, with the opportunity to hire Cobi and her team to advise on decor and renovations. A two-hour consultaton with Cobi herself is $650; with a member of her team, $550.
Apparently she will also be following in the footsteps of Martha Stewart by branding home and lifestyle products.
It’s amazing to me that through the process of developing my own brand, how easily we figured out what cobi stands for...a collection of beautiful ideas. How that collection forms over the next little while – products, words, pictures – only the future knows. Some might say I’m naive to try starting something – anything – in this economy. But the fact is, the ideas I have in mind, aren’t about having a lot of money. In fact, they can be the bright side that gets you through not having a lot of money.
posted by D. B. Scott at
11:28 am
4 Comments:
To me, Cobi's "style and spirit" will forever be reflected in her desire to bar everyone but the EICs of Canada's biggest/most important magazines from holding CSME membership, even though she and the EICs of Canada's biggest/most important magazines had stopped attending CSME meetings and volunteering for the board.
How the heck did a woman this inarticulate ever become editor-in-chief of a leading magazine? Kudos to the copy editors who worked under her and rescued her from embarrassment every issue. Ms. Ladner, do yourself a favour and hire a competent copy editor for your website; your writing is amateurish in the extreme.
Hey, Anonymous: with home decor it's about the imagery, not just the words. Cobi has always understood her audience and the photos on her site suggest a playful new approach emerging as she breaks out on her own. She has a smart idea. I wish her well.
Why do so many in our industry feel it necessary to slam anyone that wants to try a new idea or attempt and kick starting a new career. There's a fine line between envy and jealousy, our first two commentators stepped over it me thinks!
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