Unlimited magazine, sans print, relaunches as an online publication

When it was announced that Unlimited magazine of Edmonton was being suspended as a print publication, observers could have been forgiven for looking sceptically at claims the magazine was going to be carried on as an online publication. There have been many such claims made in recent years when, in fact, the digital versions simply sank from sight.

But when Ruth Kelly, the publisher, said there was going to be some investment and some innovative approaches to the existing website, it turned out she meant it. The Unlimited site was relaunched today and its first online-only issue has a content rich look and feel that may well appeal to the 20 -35-year-old millenials who are its target market.

The new look owes a lot to art director Malcolm Brown, who hung around after the print edition was suspended, precisely to help design this new website. It echoes the award-winning magazine design from which it is descended. Now, he's heading back to Toronto to run his own studio, grafikmilk.

The online pub features recurring monthly themes of work-life balance, career development, corporate social responsibility, voluntarism, financial literacy and workplace health will be addressed each month in the digital magazine. Plus it has added a collection of expert, daily bloggers:

• Jesse Lipscombe with his "Deskercise" video blog
• Lesley Scorgie with an audio podcast of her popular "Rich by Thirty" column.
  
• Nick Waddell with business advice from industry leaders
• Recruiter Alan Kearns on career advancement, and
  
• a rota of guest bloggers on ThinkTank: ideas, innovation, inspiration.

"The beautiful thing about the web is that it is malleable, interactive and layered. Swim through what we've created this issue. Readers will find profiles, advice on work and careers, news, reviews and everything to, as our tagline puts it, expand their life's work," says Unlimited editor Craille Maguire Gillies.

Joyce Byrne, associate publisher, said:

"We are delighted that we were able to create a brand new look for that is not only easier to navigate, but is rooted in the signature visual style that was created for the print magazine. We've created additional banner advertising space throughout the site, and add to that our microsites, multimedia features and blogs: these are all ways for advertisers looking to target a Gen-Y audience in their campaigns."