Dimensional typography -- moving out
of flatland
For all type dweebs there's a long essay in These dimensional projects stretch the definition of graphic design. They add fresh substance to the decades-old debate about whether the moniker ‘graphic’ design is appropriate to what we do. This dimensional typography highlights novel twists on design processes, new angles on matters of surface versus depth, and unique takes on issues of legibility versus illegibility. This work also expands the range of possibilities for the making of meaning. When these designers do decide to ‘flatten’ their work, for example, the transformation from three-dimensional construction to two-dimensional print media is more than just expedient – the transition becomes an opportunity to enrich the work’s metaphorical meaning.What can it all mean?
Labels: typography
posted by D. B. Scott at
5:24 pm
3 Comments:
It is apparently a unique take on issues of comprehensibility versus incomprehensibility.
eye magazine is not the same as eye weekly from Toronto...
Although eye weekly does publish snoozers like this one, so I see how you could make the mistake.
You know, there’s a storage of “what I should be seeing” in your mind and this dimensional typography warps that all up. I’ve always wondered about the term “graphics designer” when I see a designer who doesn’t only do design on graphics but still calls him/herself a graphics designer. It’s a term that many people use that can be myopic in the field of design. It does not allow for exploration and lends itself only to a storing of old and stale ideas. This dimensional typography challenges that and I’m glad it is.
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