Recycled paper gets special displays for some U.S. magazines

Barnes & Noble stores in the U.S. are in the second year of featuring magazines that use recycled paper in special magazine racks in over 240 of their largest stores. The project is being done in partnership with Green America’s Better Paper Project. Since the project started, 46 magazines have taken part.

The ten magazines participating in this month’s promotion include: Tricycle, Mother Jones, Natural Home, Make, Miller-McCune, Mothering, VegNews, Grit, Stanford Social Innovation Review and The American Prospect.

“These unique promotions increase visibility and sales for magazines that have made the commitment to print on recycled paper. In tough economic times these magazines are testament that environmental and fiscal responsibility can go hand in hand,” says Máire Walsh, director of client services at Next Steps Marketing, and who runs the promotions on behalf of Green America’s Better Paper Project.