Is Best Health's U.S. cousin, Best You, toast?
[This post has been updated]
Not so long ago, a couple of months in fact, Reader's Digest Association Inc. was trumpeting its new publishing model, its efficiency and publishing savvy in launching Best Health in Canada and then all-but-cloning it for the U.S. market as Best You. RDA's president said the cost was far less than a traditional magazine launch. Since then, RDA (US) has gone into bankruptcy protection and the magazine has apparently gone into stasis. At least that is how it would seem since it is no longer accepting subscriptions at its website. [Thanks to Magazine Death Pool for alerting us to this.]
[Update: Apparently, after two newsstand-only test issues, Reader's Digest Association has decided to do a formal launch of Best You (presumably accepting subscriptions) scheduled for March 2010.]
Not so long ago, a couple of months in fact, Reader's Digest Association Inc. was trumpeting its new publishing model, its efficiency and publishing savvy in launching Best Health in Canada and then all-but-cloning it for the U.S. market as Best You. RDA's president said the cost was far less than a traditional magazine launch. Since then, RDA (US) has gone into bankruptcy protection and the magazine has apparently gone into stasis. At least that is how it would seem since it is no longer accepting subscriptions at its website. [Thanks to Magazine Death Pool for alerting us to this.]
[Update: Apparently, after two newsstand-only test issues, Reader's Digest Association has decided to do a formal launch of Best You (presumably accepting subscriptions) scheduled for March 2010.]
posted by D. B. Scott at
12:04 am
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