Selling a name change: Coastlands

The first issue of the newly rebranded Coastlands: The Maritimes Policy Review (formerly Nova Scotia Policy Review) is now out and in it the magazine found a clever, cheeky way to deal with any (unlikely) reader dissatisfaction with the new name.

[orwell answers]

A name to remember

George Orwell has been graciously answering questions about political culture and local media since this magazine began life as The Nova Scotia Policy Review. This letter is from a gentleman who has struck up a correspondence with Mr Orwell over the years.

George,

I have to report that my favourite magazine has gone and changed its name. It used to have a nice dry title and now it has a sultry name. What could it possibly matter what it’s called so long as it’s a good read?

—Frank.

Dear Frank,

If you remember, my name used to be Eric Blair.

Yours faithfully,

-- George Orwell.