T.O. Night mag-style evening paper launches
in Toronto
Toronto will see a new evening daily paper starting today. Commuters will be handed 100,000 copies of T.O. Night between 3:30 p.m. and 6:30 p.m. at locations around the business core, according to a story in CBC.ca. The glossy, magazine-style "freesheet" will rely on wire stories, but is partnering with BlogTO for additional local coverage.
"We wouldn't dare launch another paper in the morning — there are already six out there," said John Cameron, publisher of the newspaper. "The market is already oversaturated, in my opinion," he told CBC News.
Labels: launches
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