Dress to Kill fashion magazine to start
Toronto edition
A small Montreal fashion magazine called Dress to Kill is plunging into the Toronto market during LG Fashion Week next week. Its new quarterly Toronto edition will have a circulation of about 15,000 through "small upscale" boutiques in the downtown, according to a story in Media in Canada.
The magazine was launched in 2008 in Montreal and is available there in about 200 locations. The magazine sells for $4.50 a copy and there are plans to introduce a newsstand edition in Toronto sometime next year. Stéphane Le Duc, the editor in chief, says that about a quarter of the Toronto content will be exclusive and the 50-page launch issue includes advertising from Ben Sherman, Puma, Birks and Penguin. A full-page ad costs $1,850.
Ms Le Duc describes the magazine as a "bit more edgy, less mainstream" than existing Canadian fashion titles.
Labels: launches
posted by D. B. Scott at
2:18 pm
1 Comments:
Great site. I am a Canadian magazine writer living in New York City and find this site incredibly useful and pertinent to my work.
Monica Forrestall
PS I maintain a blog on my family's art activities.
http://forrestallfamily.blogspot.com/
Post a Comment
Subscribe to Post Comments [Atom]
<< Home