Women's Health named best on Ad Age "A-list"
For the first time, the Ad Age "A-list" is judged on more than the usual reliable metrics (circulation and ad pages) but also for the way the candidate titles operated as brands.
The magazine, itself a spinoff from Rodale's very successful Men's Health, has an average paid circulation of about 1.4 million and it plans to increase its guaranteed rate base to 1.5 million in January.
The rest of the magazines on the "A-list" are:
Better Homes & Gardens
Family Circle
The Economist
People
Essence
The Week
Backpacker
Cosmopolitan
National Geographic
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