Women's Health named best on Ad Age "A-list"

Women's Health has been named "magazine of the year" by Ad Age magazine, the U.S. publication for the marketing and advertising industry. And it's in large part because the publication, by Rodale, has built on its brand with a number of new revenue sources, ranging from paid membership line extensions to published books and events.

For the first time, the Ad Age "A-list" is judged on more than the usual reliable metrics (circulation and ad pages) but also for the way the candidate titles operated as brands.

The magazine, itself a spinoff from Rodale's very successful Men's Health, has an average paid circulation of about 1.4 million and it plans to increase its guaranteed rate base to 1.5 million in January.

The rest of the magazines on the "A-list" are:

Better Homes & Gardens

Family Circle

The Economist

People

Essence

The Week

Backpacker

Cosmopolitan

National Geographic