News-sharing deals becoming widespread

Last week, we ran an item about the CBC and the National Post swapping content -- CBC sports coverage for National Post business coverage -- an interesting and relatively inexpensive way for both to reach wider audiences. We hadn't realized what a widespread trend such sharing arrangements were.

A story on MediaDailyNews reports that The Washington Post and Bloomberg News have agreed to launch a new service that posts about 120 stories a day. The Post gets access to Bloomberg's 300,000 subscribers to its financial news network and Bloomberg gets access to 1 million print subscribers and 8 million unique visitors a month.

Other recent news sharing, according to the story:

• The website Politico signed up 67 newspapers with which to share political news content and ad revenue;
• The Washington Post and the Baltimore Sun have announced a local content-sharing deal;
• CNN is pitching newspapers on CNN Wire, a low-cost content alternative to the Associated Press;
• Five New York and New Jersey newspapers, including the New York Daily News, have created a news-sharing pact called the Northeast Consortium;
  
• Four Tennessee newspapers did the same;
• McClatchy Co. is sharing foreign news with the Christian Science Monitor; and
• 8 Ohio newspapers formed their own news-sharing service