CBC and National Post to swap sports stories for business stories

The CBC and the National Post have struck a deal whereby CBC sports stories will be run in the Post's website and in its print edition and Financial Post business stories and podcasts will run on the CBC's online money site. According to a story in Media in Canada, both the CBC and the Post have similar arrangements elsewhere.

CBC has similar deals in place with Google and The Canadian Press, while the Post trades content with "a lot of sources," says National Post VP digital Jonathan Harris, citing BreakingViews.com, with which it signed a deal last month that made the New York- and London-based news source available exclusively in Canada through the Financial Post....

"The CBC is a fantastic source for sports news. They're a true leader, and we thought it would complement what we already have on our site at Nationalpost.com/sports. It just made sense: the CBC was looking to enhance its business coverage and the FP is known for its great business brand. It's a brand that's 102 years old, it's what we specialize in. And we already provide a newsfeed to a lot of our member papers online."