USA Today dethroned by Wall Street Journal as largest circulation paper in the U.S.

USA Today has for some time been acknowledged as the largest circulation newspaper in the USA; not any more. According to a story in Advertising Age, the Wall Street Journal has overtaken it.

The WSJ reports its Audit Bureau of Circulations data shows average paid circulation of 2.02 million over the 6 months ending in September, up from 2.01 million in the same period a year before. USA Today's circ is 1.88 million, down from 2.3 million.

USA Today's shrinkage is attributed to a price hike and to the lower occupancy rates in U.S. hotels where the paper is distributed to guests.