Strategy magazine publishes first "augmented reality" cover

Strategy magazine is publishing Canada's first "augmented reality" cover on its November 2009 issue. It was created by Secret Location, a Toronto-based agency, and has an image on the cover that, when held up to a webcam, triggers three images of winners in this year's Agency of the Year awards.(Even if you don't have a copy of the magazine handy, you can download the printable icon in pdf form.)

"It's been amazing to innovate with emerging technology and redefine what a magazine cover can represent and lead to," Secret Location executive producer and partner James Milward told Media in Canada.