More to love: how magazines and online complement each other

Magazines Canada has prepared a slide presentation about how magazine print and online advertising can work together. The presentation, compiled from a variety of sources and which can be downloaded as a PowerPoint presentation, elaborates and ilustrates the following 10 points which magazine publishers can and should consider incorporating as part of their own pitches to advertising clients:

1. Magazines and their websites drive consumers to search and to the web more than any other media channel.
2. Magazines and online together multiply and increase all-important purchase intent metrics.
3. Magazines are the primary driver of online purchase, more than any other medium.
4. Magazines dramatically strengthen enjoyment of the media mix experience; magazine ads are seen as a service, not an interruption.
5. Magazines noticeably add more helpful brand ideas and details to online communications.
6. Magazines and their websites add needed trust to other online communications.
7. Magazines strengthen online's connection and engagement with the consumer.
8. Magazines and online together significantly improve consumer attention and relevance to advertising messages.
9. Magazines and online together deliver all age and key upscale income demographics, broadening magazine and web footprints.
10. Magazines and online together deliver against virtually every mass or vertical audience.