Quote, unquote: Readers aren't abandoning magazines, advertisers are

The common perception is that readers have abandoned newspapers and magazines. That perception is mostly wrong. More and more readers are viewing the content produced by magazines and newspapers, whether that's on paper or through another medium. Advertisers are the real culprit in the crumbling media equation. They've been abandoning magazines like a herd of frightened buffalo.

--  From a commentary by Marion Maneker, a regular columnist (Goodnight, Gutenberg) and contributor to Slate's financial site The Big Money