Five ways the iPad will change magazine design . Say goodbye to fixed frequency

Luke Hayman, a partner at the uber-design house Pentagram in New York, and the designer of many magazines including Time, New York and Travel + Leisure, enumerates  five ways the iPad will change magazine design. And function.

He says that the device will change online advertising conventions and the way ads are made and displayed, reading habits and provoke bigger, brighter sharper magazine content in contrast to the trends of the last few decades. He als suggests it will put paid to the idea of a fixed frequency. 

“Say goodbye to the idea of monthly magazines, or weeklies, or dailies. Print publications, already under siege by the Internet and 24-hour news cycle, will have to learn to adapt to a world of instantaneous updates. This is most obvious for news and business publications, but it’s just as true for fashion, entertainment and specialized titles.”

(By the way, Hayman is coming to Toronto in June as a guest speaker at the MagNet magazine industry conference, presenting two sessions.)