Magazine world view:Papers slip; classified down; CDS buys; On-demand promise; Nuts backed

• Newspaper website traffic slipped in fourth quarter (Romenesko) 
• Time Inc. and Smithsonian strike ad sales partnership (Audience Development) 
• Print classified advertising revenue down 70% in 10 years (Romanesko) 
• More new magazines in 2009 but with less frequency… (Mr. Magazine) 
• CDS Global buys Optima (Audience Development) 
• Adobe CTO Kevin Lynch defends Flash, warns that HTML5 will throw the web “Back To The Dark Ages Of Video” (TechCrunch) 
• On-demand publishing opens up magazine industry (MediaShift) 
• Reader's Digest (UK) on brink of administration (Press Gazette) 
• GQ offers student writers a month's residency at Norman Mailer's home (Guardian) 
• Revamped Nuts backed with £500,000 ad campaign (Press Gazette)