Trend developing to turn websites into one-off magazines and "bookazines"

Two of the largest U.S. magazine publishers, Meredith and Hearst, are "reverse publishing" -- creating print versions of web properties, according to a story in Mediaweek. Meredith (Better Homes and Gardens etc.) is now publishing the second issue of a print title tied to its recipes site Mixing Bowl. 

Hearst is creating a "bookazine" called Light & Delish, based on its cooking website Delish and is considering other one-offs based on RealBeauty.com and RealAge.com. Apparently, food titles in particular lend themselves to this reverse engineering. One of the reasons such one-offs are so attractive to publishers is the price -- in the case of Light & Delish, it has a $9.99 price that it high for a magazine, but cheaper than a book and seemingly designed to sell like, um, hotcakes on Amazon.  

Meanwhile, also according to Mediaweek, Condé Nast is said to be wondering if the Gourmet and Domino brands might be resurrected as licensed identities for consumer products.