[This post has been updated]The spring Print Measurement Bureau data has been published. Here are the top 10 Canadian magazines by total readership and by readers-per-copy (RPC):
|Top 10 English magazines by readership ('000s)|
|Canadian House & Home||2,363|
|Food & Drink||2,205|
|Canadian Health & Lifestyle||2,176|
|Top 10 English magazines by RPC|
|The Hockey News Magazine||23.2|
|British Columbia Magazine||11.6|
|Top 10 French magazines by readership|
|qu'est-ce qui mijote||1,372|
|Coup de pouce||1,229|
|Touring (Fre & Eng)||1,113|
|Sélection du Reader's Digest||1,013|
|Les Idées de ma maison||682|
|Top 10 French magazines by RPC|
|Les Idées de ma maison||9.6|
|Tout Simplement Clodine||9.3|
[Update] "I think it is a good news report," PMB president Steve Ferley told Marketing magazine. "The readership data are stable and you can't run away from that."
The readers-per-copy average of 4.82 compares with 4.8 in the fall, while average time a respondent spent reading a magazine was 42.1 minutes, compared with 41.3 minutes in the fall of 2009 and 40 minutes in 2006.
"Readers per copy is flat and time spent reading might even be ticking upward slightly," said Ferley of the relative stability for magazine publishers. "In a world where everybody is concerned about fragmentation [of media] this is what is happening."