Geist changes name to The Beaver

I'm not particularly fond of April Fool's Jokes, but this year Geist magazine came up with one that has a delightful, lighthearted, promotional tone. It put out a press release announcing that it was changing its name to The Beaver since Canada's National History Society was no longer using the iconic name.

"When we started Geist, we really wanted to name it after the wildlife that Canada is famous for," says Stephen Osborne, editor-in-chief of Geist, "but The Beaver was taken, Loon had gone to legal tender, Moosehead was all about beer, and the Canada goose--well, that's just silly. In the end we had to go outside the Canadian language to find a suitable name. So when The Beaver was cut loose last month, we moved quickly to position ourselves as the magazine formerly known as Geist."