Pricing and marketing "disposable content"

None of us in this business like to think of what we do for a living as disposable, but the truth is that people discard magazines after they're finished with them. Which leads to an interesting discussion about the cost of such magazines on the new electronic tablets such as iPad. An article in TechCrunch explores the issues surrounding how pricing can reflect value and reader behaviour -- something that the early ventures onto the iPad haven't yet quite figured out.