Jennepher Hunter of BIG named ACE awards' circulation marketer of the year
The Circulation Marketing Association of Canada (CMC) last week announced its annual ACE awards in recognition of work to build circulation of Canadian magazines. The winners were:
Marketer of the Year: Jennepher Hunter, Business Information Group (BIG).
Caren King Scholarship ($3,000 towards professional development plus $500 cash): Sharlene Clarke, Actual Media.
Trade Magazine: Salon Magazine for their targeted telemarketing campaign. Laura Dunphy, Publisher; Brian Gillett, President of Target Audience Management Inc
Consumer Magazine - Online/Offline: Today’s Parent and Chatelaine for custom cover promotion. Rogers Publishing team: Stuart Shaul, Director of CMG eCommerce; Jennifer Eng, Email Marketing Manager; Colleen Moloney, Director of New Business Development; Catherine Saad, Director of Magazine Fulfillment
Consumer Magazine - Retail (mid size): Fly Fusion Magazine.The Fly Fusion Team: Chris Bird, President and Group Publisher; Jennifer Bird, Publisher; Scott Bullock, newsstand consultant Nancy Parker, Account Executive - Disticor
Consumer Magazine- Retail (large size):British Columbia Magazine.The Britush Columbia Team: Shannon Fleurie, Circulation Manager; Scott Bullock, newsstand consultant; Craig Sweetman, Account Executive - Coast to Coast Newsstand Services Partnership
Consumer Magazine- Retail (extra large size) :Canadian Geographic. The Canadian Geographic Team: Christina Baird, Circulation Director; Scott Bullock, newstand consultant; Ron Sellwood, Account Executive - Coast to Coast Newsstand Services Partnership.
Labels: awards
posted by D. B. Scott at
10:43 am
2 Comments:
Was it that not a single direct mail campaign was entered? Or that none were deemed award-worthy? Is this the first time the ACE awards included not a single piece of new-business or renewal mail, not a solitary insert card, nary an FSI? Sad.
An ACE Award recognizes an outstanding, innovative and breakthrough campaign in our industry. Unfortunately, only a single entry was submitted for this category. Though it was a successful campaign the anonymous judges agreed that in honour of what the ACE Award represents and what previous winners accomplished it would be best to combine all consumer efforts into a single category. This decision is not influenced by the CMC but voted on by the judges. The CMC makes every effort to encourage entries and feels privileged to have the opportunity to recognize achievements in our industry but we need the industry to play their part and submit entries. Sadly, there were no submissions for the Environmental Award either. We are an industry that continues to do great things – So, on behalf of the CMC I strongly encourage all Publishers to receive credit where credit is due and submit entries… We look forward to awarding you in 2011!
Post a Comment
Subscribe to Post Comments [Atom]
<< Home