Monday, August 09, 2010

Quote, unquote: If I knew then, what I know now...

"If I'd known how hard launching OK would be, I'd never have taken the job. Lucky I didn't have foresight because although I had to deal with the trickiest, strangest people ever, I learned many important life lessons." 
-- Sarah Ivens, the launch editor of OK, in a fascinating, long takeout by Nat Ives in Ad Age on the entry of the British celebrity title into the U.S. market and its tempestuous growth over the past 5 years. It's a closeup look at the differences in approach, attitudes and strategy of British media baron Richard Desmond.



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