Transcontinental Media's affaires plus magazine redesigned to become a+

Transcontinental Media's affaires plus magazine has undergone a transformation, with a new design and a rebranding as a+, effective with the issue just now on the newsstands in Quebec.

The monthly magazine was a line extension to the the publication Les Affaires.  While it continued to be aimed at a business audience, affaires plus two years ago shifted its editorial positioning to distinguish itself from the parent publication and put more emphasis on lifestyle subjects and make the magazine more interesting to read, said Daniel Germain, the editor-in-chief . 

Now, by adding fashion, cooking and wine coverage and rebranding, the magazine also hopes to reach a wider readership and to become more attractive to advertisers in the retail, clothing, beauty and automotive sectors.