Flat spray scent comes to Fashion magazine pages
Fashion magazine says that with its October issue it will be the first magazine in Canada to employ a perfume-sampling technology FlatSpray. It allows users to get an average of six test sprays of the actual fragrance (as opposed to an approximation with a scent strip -- in this case, the launch of Clarins' new scent Womanity by Thierry Mugler -- bound into the pages of the magazine.
Labels: Advertising
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