Lessons learned from producing and mailing a magazine in 48 hours

Alexis Madrigal, a senior editor and lead technology writer for TheAtlantic.com, reports on some of the lessons learned from the experience of creating and shipping the magazine Longshot in 48 hours. It gives encouragement to all of us who believe that there is a new generation of younger people who not only love the magazine form but are using the most modern tools to make it happen. Among the lessons: Print-on-demand makes it possible, Twitter makes it work and caring can make all the difference.

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