Here are some of the things that Rhett Soveran, web editor of Westjet’s up! magazine told an Alberta Magazine Publishers Association digital learning seminar recently about how to make a magazines's website effective:
- a user should be able to go three levels into your site and easily return to the homepage
- Think of your magazine website as more than just an extension of your magazine, but rather as an entirely separate product
- If it’s your own social media that is driving traffic to your site, maybe it’s worth devoting that extra 30 minutes per day to provide new information to your friends and followers.