Transcontinental Media launches digital ad rep house; partners with Demand Media

Transcontinental Media has announced the launch of a digital rep house, partnering with several North American online publishers to sell advertisers. In a press release it said that it has now entered into a two-year agreement with Demand Media so that the display advertising for Demand Media websites in Canada becomes part of the ad inventory marketed by Transcon. Including Transcon's own, considerable stable of websites such as Canadian Living and Elle Canada the new rep house, the company said, now reaches close to 9 million Canadians.

"Transcontinental Media's representation house offer is a natural extension for our digital business that builds on our long-term, established relationships with brand marketers and advertisers across Canada," said Dominique-Sébastien Forest, Vice President, Digital, Transcontinental Media. "Transcontinental Media's own robust portfolio of online destinations representing premium brands, coupled with key digital publishers like Demand Media, means we deliver greater value to advertisers by offering them more ways to connect with potential customers."

The new digital sales initiative comes at the same time as Transcontinental's appointment of Brune Leclaire as its senior VP for the new media and digital solutions group. Leclaire was the co-founder of jobboom.com and the president of Canoe Inc. for six years.