Tuesday, October 05, 2010

Quote, unquote: why the paid content model actually makes sense

“We’re almost ambivalent to which platform the subscriber wants. I don’t have to worry that they’ll go to the Web to get what we’re selling in the newspaper for free. We charge for content, not for platforms.”
--  Greg Zorthian, the Financial Times’ president of the Americas and global circulation director, explaining why paid content models actually make his job easier. [It's in a sidebar to a larger, very interesting Q & A with the FT's CEO John Ridding, in Folio:]



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