ABC says publishers expect mobile to be a big part of their publications future delivery

The Audit Bureau of Circulations says that 65% of publishers anticipate mobile distribution to play a major role in their future success. That's up from 55% last year. According to a release reporting the results of ABC's 2010 survey, 37% of publishers expect mobile applications to contribute positively to their total revenues within two years. But 78% say they expect a mix of delivery formats and 78% say they didn't think they'd switch to digital-only delivery within the next five years.